Netflix password-sharing crackdown. Users in these countries to now pay for an extra member in Netflix.
Netflix to tackle losses of subscribers made an important announcement this week about the suppression of password-sharing in four more countries. Now, Netflix subscribers in the countries like Canada, New Zealand, Portugal, and Spain must pay an additional charge if they wish to share their membership with friends and family members who they do not live with.
The rules of this password-sharing restrictions already exists in some countries, but the company earlier said that it will be implemented widely this year where password sharing outside of a single home will incur extra fees.
According to the some media calculations about 100 million individuals worldwide utilise shared accounts in this OTT platform. Netflix’s capacity to invest in new television material was being hampered by the loss of income from the shared accounts, the company claimed.
One of the Netflix blogpost reads “So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain. Our focus has been on giving members greater control over who can access their account,”
According to this OTT brand, an extra member sub account can be added for up to two people the user does not live with. It added that each of the extra members can be added with a “profile, personalized recommendations, login and password — for an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain.”
Opening a little floor for now-to-be-charged audiences, Netflix said the company will “refine these new features based on member feedback so that we continue to improve Netflix in the years ahead.”
On the other side after this announcement, users started backlashing the OTT platform. There was also a lot of frenzy over the update as users got worried weather they will be able to use the platform while travelling. Netflix tweeted this:
We know there’s been a lot of confusion about sharing Netflix.
A Netflix account is intended for one household, so we’re rolling out new features in Canada, New Zealand, Portugal, and Spain (and more broadly in the coming months) to give you more control over your account…
— Netflix (@netflix) February 8, 2023
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